Rob Hardy - Making business better

Strategic Marketing Strategic marketing is about more than just putting together a marketing plan or developing a campaign. Strategic marketing is figuring out what key dynamics define your business success, and indeed failures, and producing a program of promotion and support analytics to enable you to achieve your business objectives.

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Direct Marketing Rob Hardy has been actively involved in the Direct Marketing industry for more than 20 years, in many different countries. A member of the board of the Australian Direct Marketing Association (ADMA) for 3 years, he was chosen as Australian Direct Marketer of the Year in 2004.

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Direct Response Television (DRTV) DRTV is much more than just putting a commercial on TV and hoping that your customers come to your website and/or retail store. DRTV is about being able to monitor precisely how much of a return you are getting for your media expenditure.

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Digital Marketing Digital marketing is not smoke and mirrors, but many “experts” will tell you how different it is from anything else. In fact successful digital marketing stems from core direct marketing principals of segmentation, targeting, monitoring results and testing.

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Business Planning As the Managing Director of both a public and private (equity) business Rob Hardy has been building business plans for more than 20 years. Such business plans have included new business launches, acquisitions, geographic expansions and regular periodic budgeting. With a finance background (in addition to his marketing experience) Rob Hardy can work with you to help develop your business plans.

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Geographic Expansion Geographic Expansion is absolutely not something that should be undertaken lightly. What works in one place might not work in another, and for a whole host of reasons that you might not even have thought of.

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Strategic Marketing, Business Planning and Direct Marketing Consultant

Rob Hardy Consulting Services is a, Sydney based, award winning business and marketing consultancy. Rob Hardy provides strategic marketing reviews, direct marketing, digital marketing and DRTV strategies, as well as business improvement support to a range of companies in Australia and worldwide.

Whether your company is just getting started, already successful and looking at geographic expansion, or in need of change, I can make a real, and measurable difference.

With Rob Hardy Consulting Services you get someone with more than 20 years experience in the Direct Marketing industry and more than 10 years as Managing Director of a $150M+ multinational company.

Without any charge or obligation, you can have a 1-2 hour meeting with me at your office. I will discuss your business, current marketing strategies, and where you would like to take them. I will also offer general advice and some suggested next steps.

Consulting Services

ADMA

Direct Marketer of the Year - 2004

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Clients

Recommendations

"We engaged the services of Rob Hardy at a time when our lead generation process and marketing in general was not where we wanted it to be. Following an intensive, but swift, review we employed Rob’s services on what turned out to be a long term basis. A complete overhaul of the marketing effort ensued, resulting in improved effectiveness in all of our marketing campaigns.

If you are looking to improve the effectiveness of your direct marketing campaigns, we would be happy to recommend Rob’s services"

Michael Vella, CEO Cengage Education

News

The first update for a while, but given the turbulance in the financial markets and the fact that I am currently advising Australia's top ranked large value fund manager, I couldn't help but write something!!!

To say that you have to be on your toes to make things work in this market is an under statement. Things are changing by the hour and your marketing effort has to respond accrodingly.

It is rather ironic, that this is the case, as the fund manager I am working with is a value investor and they firmly believe (and their truly stunning results back it up) in buying value companies and keeping them for the long haul, not panicing and resoponding to short term movements (at least not when it comes to selling!!!).

The marketing approach has to reflect the long term nature of their investment strategies (+47% over the 3 years to the end of last fiscal year versus an All Ordinaries index down 2%) while also addressing the current fragility of the market place and peoples fears.

While the creative approach needs to be flexible, the channels within which you market needs to reflect this too.

Social media and online provides the place where you can most quickly change your promotion effort to reflect the changes, but over the coming few weeks and months a potential softening of the advertising market, may present some opportunities in traditional media that have not been so noticable of late.

Keeping track of the market place and monitoring both prices and response is (as always) going to be the key to getting the most from your marketing efforts. As the sometimes unreal world of the financial markets once again may come to impact the real economy, those that will make most of the changing conditions are those with sound strategies and strong anayltics in place to take advantage of the opportunities as they present themselves.

WATCH THIS SPACE!!!