Strategic Marketing
Strategic marketing is about more than just putting together a marketing plan or developing a campaign.
Strategic marketing is figuring out what key dynamics define your business success, and indeed failures, and producing a program of promotion and support analytics to enable you to achieve your business objectives.
Direct Marketing
Rob Hardy has been actively involved in the Direct Marketing industry for more than 20 years, in many different countries. A member of the board of the Australian Direct Marketing Association (ADMA) for 3 years, he was chosen as Australian Direct Marketer of the Year in 2004.
Direct Response Television (DRTV)
DRTV is much more than just putting a commercial on TV and hoping that your customers come to your website and/or retail store. DRTV is about being able to monitor precisely how much of a return you are getting for your media expenditure.
Digital Marketing
Digital marketing is not smoke and mirrors, but many “experts” will tell you how different it is from anything else. In fact successful digital marketing stems from core direct marketing principals of segmentation, targeting, monitoring results and testing.
Business Planning
As the Managing Director of both a public and private (equity) business Rob Hardy has been building business plans for more than 20 years. Such business plans have included new business launches, acquisitions, geographic expansions and regular periodic budgeting. With a finance background (in addition to his marketing experience) Rob Hardy can work with you to help develop your business plans.
Geographic Expansion
Geographic Expansion is absolutely not something that should be undertaken lightly. What works in one place might not work in another, and for a whole host of reasons that you might not even have thought of.
Recommendations
"The analysis and strategic review that Rob carried out for us, has been invaluable in improving the understanding we have of our business and customers.
He identified new ways forward for our marketing with both new media (DRTV) and cost savings in our current efforts. He also recommended a number of ways to improve our analytics, which we are looking forward to working with him on going forward.
I strongly recommend Rob Hardy’s services for your business, no matter how well you believe you are doing already”
Mark Kehoe, Director, GraysOnline
News
You may be aware that education is Australia's 3rd largest export, but things are pretty busy here as well.
Rob Hardy Consulting Services is currently working with 3 education companies (in compeltely different fields) with respect to developing their businesses in Australia. Two are new entrants to the market from US and Hong Kong, while the thrid is a large established distance education provider. There are both opportunitites and pitfalls to developing your business in Australia and it is clearly advantageous to have the services of a seasoned professional to make sure you get it right.
Check back soon, to find out more about these businesses and they are working with RHCS.
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