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Financial services marketing - nImble doesn't even come close

Last Updated on Friday, 16 September 2011 04:36 Monday, 08 August 2011 23:21

The first update for a while, but given the turbulance in the financial markets and the fact that I am currently advising Australia's top ranked large value fund manager, I couldn't help but write something!!!

To say that you have to be on your toes to make things work in this market is an under statement. Things are changing by the hour and your marketing effort has to respond accrodingly.

It is rather ironic, that this is the case, as the fund manager I am working with is a value investor and they firmly believe (and their truly stunning results back it up) in buying value companies and keeping them for the long haul, not panicing and resoponding to short term movements (at least not when it comes to selling!!!).

The marketing approach has to reflect the long term nature of their investment strategies (+47% over the 3 years to the end of last fiscal year versus an All Ordinaries index down 2%) while also addressing the current fragility of the market place and peoples fears.

While the creative approach needs to be flexible, the channels within which you market needs to reflect this too.

Social media and online provides the place where you can most quickly change your promotion effort to reflect the changes, but over the coming few weeks and months a potential softening of the advertising market, may present some opportunities in traditional media that have not been so noticable of late.

Keeping track of the market place and monitoring both prices and response is (as always) going to be the key to getting the most from your marketing efforts. As the sometimes unreal world of the financial markets once again may come to impact the real economy, those that will make most of the changing conditions are those with sound strategies and strong anayltics in place to take advantage of the opportunities as they present themselves.

WATCH THIS SPACE!!!

Education, education, education

Last Updated on Thursday, 29 July 2010 06:02 Written by Administrator Monday, 19 April 2010 03:27

You may be aware that education is Australia's 3rd largest export, but things are pretty busy here as well.

Rob Hardy Consulting Services is currently working with 3 education companies (in compeltely different fields) with respect to developing their businesses in Australia. Two are new entrants to the market from US and Hong Kong, while the thrid is a large established distance education provider. There are both opportunitites and pitfalls to developing your business in Australia and it is clearly advantageous to have the services of a seasoned professional to make sure you get it right.

Check back soon, to find out more about these businesses and they are working with RHCS.

Welcome to Rob Hardy Consulting Service's New Website

Last Updated on Thursday, 28 January 2010 01:21 Written by Administrator Monday, 25 January 2010 00:10

This is the 3rd incarnation of the Rob Hardy Consulting Services website. In addition to a nicer look and feel, the new site offers additional functionality and more interactivity.

The development of this site was done to provide clear and easy to use navigation, in addition to the ability to add functionalty more similar to a social networking site. this should enable better interaction with both me, and other marketers/direct marketers/business owners. This will be rolled out over the new few weeks. Let me know what you think...

Rob Hardy and Time Life in Response Magazine - Europe

Written by Administrator Wednesday, 14 June 2006 00:00

In June 2006 Rob Hardy and Time Life (the company of which, he was Managing Director) were featured in the European edition of response magazine.

Click here to read the story.

Exporting Elvis to Japan

Written by Administrator Wednesday, 25 May 2005 00:00

In 2005 Rob Hardy and Time Life were featured in the Australia Post Priority Magazine regarding the business expansion using Australia Post services into Japan. The exercise was a good example of creating relationships with Japanese companies, and utilising local knowledge to make the business successful, while still dealing with home businesses which offer added comfort to the process.

To view the original article click here