Geographic Expansion is absolutely not something that should be undertaken lightly. What works in one place might not work in another, and for a whole host of reasons that you might not even have thought of.

Key differences may include different currencies, languages, legal frameworks, but perhaps most importantly cultural differences. If you are going to expand geographically into a new market, you need someone who has done it before, knows how things are done, and importantly what you shouldn’t do. In the early 90’s, shortly after the Berlin Wall came down, Rob Hardy set up new businesses in Poland, Hungary, Czech Republic and Slovakia. As recently as 2007/8 he was back there establishing more new businesses.

In 2005, working in conjunction with a local company, he set up a mail order business in Japan, which still retained its core back office functions in Australia. Rob has also managed companies with operations Europe wide, including the key markets of UK, Germany and France.

Sensitive to the cultural issues relating to these countries, he is an excellent partner to help you navigate your next geographic expansion moves overseas.

To read an article featuring Rob Hardy in Priority Magazine about geographic expansion into Japan, Click here

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